How to Increase Your Facebook Post Engagement and Enroll
Have you ever wondered how some people get great Facebook post engagement and how YOU can increase your Facebook post engagement & enroll more people?
Equally important… why some people see ALL of your posts and others
never see a single one of your posts, even though you are ‘friends’ on
Maybe you are struggling with what to post, when to post, or
even how to increase the amount of people who are seeing your posts!
The biggest problem that most network marketers have with Facebook post engagement is that no one is even paying attention to the content they are posting!
The Facebook Algorithm
What people see or don’t see is all determined by something
called the Facebook Algorithm. The Algorithm is a mathematical formula that
assigns every single one of your posts a score, and the higher the ‘score,’ the
more people Facebook will actually show your post to.
Of course Facebook factors thousands and thousands of factors into determining a post’s score; however, there is ONE factor that is more important than any of the others: ENGAGEMENT.
Engagement is also the one factor that YOU can easily
influence in your favor. And because of that, Engagement becomes the MOST
important factor of all.
What Is Facebook Post Engagement?
Post engagement is when someone views your post, likes that
post, comments on that post, or even shares that post. The more engagement you
can get on your post, the higher the score, and the more people that Facebook will
show your post to.
So the #1 key to
being successful on Facebook is to find a way to increase your post engagement.
It’s really that simple! It’s not EASY, but once you understand the rules,
you see that the system is very simple to follow.
Facebook is looking for QUALITY, not QUANTITY.
Today’s Facebook algorithm (they do change it periodically)
places an importance on ‘popularity.’ In other words, which posts your Facebook
friends view, like, comment, and share.
So, if you’re not playing their game, you’re going to lose.
Currently, I recommend posting no more than 2-3 times per day
Since Facebook is looking for QUALITY, and not QUANTITY,
then your job is to ‘impress’ Facebook with higher quality posts, and you do
this through BETTER CONTENT.
By posting BETTER content less frequently, and focusing on
driving engagement in your posts by creating real conversations with people,
Facebook sees that people like your post.
When Facebook sees that your people like your post, they
show it to even more people!
So what does BETTER CONTENT mean?
Better content is usually generic in nature. It is content
that focuses on the viewer and what THEY want to see in their feed. It also has nothing at all to do with your
company’s products, services, or the business opportunity.
Think of your social media feed like you own personal TV
channel. Would you watch that channel if the only thing playing on it 24 hours
a day is one commercial or another of the same product??? No! You would get
bored and skip over that channel!
This what is happening with some of your friends! They are
skipping over your posts! They refuse to even ‘tune in’ to your channel
anymore! They have no desire to see another one of your ‘commercials.’ So,
instead you are ignored, blocked, unfollowed, and unfriended.
So, what SHOULD you be posting for increased post engagement?
Focus on these 3 elements when creating your content: EDUCATE, ENTERTAIN, and EMPOWER.
To EDUCATE, focus on teaching and adding value to people with your content.
If you are in a skincare company, teach about skincare and
If you are in a health or fitness company, share workout
tips or recipes or why certain supplements are important.
The key to creating educational content is to teach people
without promoting YOUR product specifically.
Position yourself as a consultant, or as an expert, who is sharing knowledge, and NOT as a salesman pushing a product.
To ENTERTAIN, you are helping people get to know you by sharing items and situations from your personal life.
Give us a fun and entertaining glimpse into your personal
life! Don’t be scripted or guarded! Put yourself out there!
To EMPOWER, you share things with people that have impacted your life and that will inspire them as well. This can be quotes or books or ways you have found to be organized and more productive.
Remember, most people check their social media for either
distraction or entertainment purposes.
Your posts that EDUCATE, ENTERTAIN, and EMPOWER are meeting
Check out this video where I explain this concept further…
Facebook is watching EVERYTHING you do!
As a matter of fact every click, every like, every video view is recorded and sent to the Facebook algorithm. And if you are ‘social’ and engaging with people on the platform, the Facebook algorithm will reward you!
You can take advantage of the algorithm… the MOST effective way to increase engagement on your posts is to use Bob Heilig’s 10/10 Formula!
In less than 20 minutes per day, you can easily see increases of your Facebook post engagement by 2-3x your previous engagement numbers.
Here’s how the 10/10 Formula works…
Whenever you post on Facebook, no matter if it is a picture,
quote, video, text, etc., for 10 minutes BEFORE you post become VERY active on
Facebook. Be social! Engage with other people’s content in your newsfeed by
liking, commenting, viewing, and sharing THEIR posts….especially your
prospects’ and customers’ posts!
Think of it like this: being social and engaging inside
Facebook for 10 minutes before you post is like ‘warming up’ the algorithm.
Then, when you post, you will see a spike in engagement! But
you’re not done.
Spend the first 10 minutes AFTER you post interacting with those people who liked, commented, and shared your post. “Early Engagement” is the first 15 minutes after you have posted, and it is a major factor in the algorithm.
You have just posted, and Facebook actually tests the post
by randomly showing it to your friends to see how popular it’s going to be.
Consistent implementation of good content and the 10/10 formula WILL result in increased Facebook post engagement and ultimately it’ll help you enroll more people!
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If you’d like to learn The 3 Step Process I Use To Consistently Get 20-30 People I Don’t Know To Ask Me To Contact Them Each Week about my products and/or business I would also recommend taking a look at the MLM Smart Marketing System video tutorial.
“I Help Home Business Owners Create Freedom By Marketing Smarter With Social Media and Online Systems.”
P.S. Check out the MLM Success Hacks training if you would like to learn more about how to automate your business with funnels and even build your business without chasing your family and friends.
P.S.S. Check out the MLM Smart Marketing System training if you would like how I get 20-30 people to ask me to contact them about my products/business each week.